Paid ads & optimization
Ads that pay for themselves
Meta, Google and TikTok campaigns built around your margins. We test creative, cut waste and scale what works.
What you get
- Campaign strategy and budget plan tied to your margins
- Account setup on Meta, Google and TikTok
- Ad creative: images, short video and copy variations
- Landing pages matched to each campaign
- Conversion tracking and pixel setup
- Ongoing testing of audiences, creative and offers
- Weekly optimisation and a clear monthly report
What it means for you
- Ad spend that is accounted for, with no mystery line items
- A steady flow of leads or sales you can plan around
- Less wasted budget on clicks that never convert
- Knowing which ads actually earn their keep
How we work
Most ad accounts leak money in the same places: weak tracking, vague audiences and creative that nobody tests. We fix the foundations first so every pound or dollar can be measured.
Then we run structured tests. Several angles, several formats, one clear question at a time. Winners get more budget and losers are switched off quickly.
You see everything. The ad accounts are yours, reporting is plain English, and we talk through the numbers every month so decisions about spend are yours to make.
FAQ
Paid ads & optimization: common questions
What budget do I need to start?
Enough to gather useful data. That differs by industry and platform, and we will give you an honest number on the first call. We will not suggest spending that your business cannot support.
Do I pay you or the ad platform for the ads?
The ad budget goes straight to the platform from your own account. Our fee is separate and always shown upfront.
Which platform is right for me?
It depends on how your customers decide. Google catches people who are already searching; Meta and TikTok create demand. We often start with one and add the second once the first is working.
Ready to make an impression?
Tell us about your business and get a free 20-minute strategy call and a short written plan. No pressure, no lock-in.