Analytics & CRO
Know what works, then do more of it
Reliable tracking, clear dashboards and structured testing so decisions come from evidence and more of your visitors become customers.
What you get
- Tracking plan and clean setup in GA4 and Tag Manager
- Conversion tracking for forms, calls and purchases
- Ad platform pixel and server-side tracking configuration
- Dashboard showing leads, sales and cost per result
- Heatmaps and session recordings to see where visitors struggle
- A/B tests on headlines, offers and page layouts
- Quarterly conversion review with a prioritised action list
What it means for you
- Confidence that your numbers are correct
- One view of what is bringing in customers
- Higher conversion from the traffic you already pay for
- Decisions based on evidence instead of opinions
How we work
You cannot improve what you cannot measure, and many businesses are working from numbers they do not quite trust. We start by auditing what is tracked and fixing it, so every enquiry and sale is counted properly.
Next we build a simple dashboard that answers the questions you actually ask, such as where leads come from and what they cost. No pages of charts for the sake of it.
With solid data in place we look for friction: confusing forms, buried buttons, slow pages. We test fixes one by one and keep what wins.
FAQ
Analytics & CRO: common questions
What is CRO?
Conversion rate optimisation, which means improving the share of visitors who take the action you want by finding friction and testing fixes.
Do I need lots of traffic to run A/B tests?
Meaningful tests need a reasonable number of visitors. With lower traffic we use research, recordings and best practice to make improvements instead.
Will tracking break privacy rules?
We set up consent handling and collect only what you need, in line with regulations that apply to your audience.
Ready to make an impression?
Tell us about your business and get a free 20-minute strategy call and a short written plan. No pressure, no lock-in.